By now I’m sure you’ve heard about YouTube‘s new “live” venture which will allow users on the already popular video sharing site to stream content live to YouTube’s vast audience; much like current streaming services like Ustream and Justin.tv already offer. While YouTube has previously covered live events in the past, the site is now implementing features that will ultimately allow for live functionality to become a part of the everyday YouTube experience for millions upon millions of YouTube viewers and content producers. While I must admit that I was a bit skeptical at first, I have opened up to the idea a lot more after reading YouTube’s formalized official announcement regarding the new feature.
Having said this, my recent article about YouTube’s success – coincidentally written just last night without my knowing about the “live” feature that would come about today – outlines the fact that YouTube is not only a well-established site, but very well has the potential to grow into a much larger and powerful entity. And with this in mind, YouTube Live has the potential to become beneficial for both YouTube and for those who produce for it in a number of ways.