If there’s one aspect of our day-to-day lives that I am sure will change dramatically over the next few years I honestly think that thing would be television. I mean, think of what TV was like fifty years ago – a bulky little box with bunny-ears and a black-and-white picture that families circled around in the living room – and ponder how much more modern our state of the art television system shave become. In an era where television sets are being developed specifically with Internet-connected operation in mind and streaming media delivery has become a focus of more traditional cable companies and even newcomers like online retail giant Amazon alike I really do think that I was spot-on last year when I said that web-based television is the future.
As it stands now, there are two pretty dominant names in the online streaming industry. Having recently raised prices on DVD-by-mail plans (the foundation of the company’s original operations) less than a year after making it clear that they were focusing on streaming, Netflix has done a pretty good job at transitioning their efforts from one area of non-traditional media delivery to a much newer and very promising one; web-based streaming. But just because Netflix has done so well with online streaming doesn’t mean that there aren’t other entities out there that have just as strong of a grasp on the streaming media market as well. Having been found to be preferred by connoisseurs of television series over Netflix (Netflix was preferred more by movie lovers), Hulu, a joint venture between NBC, Fox, and Disney to allow the companies to tap into the online media revolution, has done quite well for itself as well.
Netflix announced a change in its pricing structure yesterday, which has seemingly upset many of its customers. However, I think this change in pricing will cause an effect that is exactly what Netflix wants to happen. It’s no secret that Netflix wants people to switch over to its instant streaming service, it’s cheaper for them.