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Read ArticleSocial media agency, Pandemic Labs, set out to discover the best times for brands to post on Facebook in order to have optimal reach and interaction. In a study of more than 22,000 Facebook pages, over 12.7 million posts, and more than 12.3 billion interactions, they found that the weekend performed the best.
In fact, the three best times (all EST) to post on Facebook are (in order of effectiveness): Saturday at 10PM, Saturday at 8PM, and Sunday at 7PM. These times actually surprised me a bit, I didn’t expect to see that much Facebook page interaction during the weekend, especially in the evening. Then again, Facebook is a very global website, so that needs to be factored in as well. While the three best times are somewhat surprising, the the three worst times to post on Facebook make a bit more sense to me: Tuesday at 4AM, Tuesday at 3AM, and Thursday at 3AM.
An infographic published by Litmus shows that more email is opened on mobile devices (36% as of April 2012) than in desktop clients (33%). The actual breakdown of email clients, as shown below, shows that the iPhone is in the lead in terms of opened emails accounting for 20% of the market share, with Outlook not too far behind at 18%.
One thing that remains unclear is whether webmail opens (e.g. Yahoo, Gmail, Hotmail, and web version) would boost the mobile or desktop numbers, as webmail can occur on either platform. Another thing of note is how low Gmail ranked in the findings, even though it’s estimated Gmail has more users than Hotmail. It’s possible that Gmail’s numbers may be affected by people who use Gmail in an actual desktop client such as Apple Mail, Outlook, or even on a mobile device such as the iPhone (in the Mail app).
