Bad code. When you surf the web, chances are you don’t think about all the code that sits directly below (metaphorically speaking) that nice design you’re staring at on your screen, but regardless of whether or not you think of code every time you view a website, it exists. There is no denying it, bad code is out there and it can wreak havoc on a website and potentially the website’s visitors.
Sometimes bad code can mean a website isn’t as efficient as it should be, making a website slower and less responsive or broken in some parts, but sometimes bad code can mean your website is vulnerable to attack. Whether it be a cross site scripting attack or an SQL injection, it’s a real problem these days and it’s getting worse, which is why when I met with the executive team of 6Scan this past week while I was in San Francisco, I was super excited to hear about what they are building.
Did you know that Google Analytics provides free realtime website statistics? Well, they do — and they are very cool. What’s even better is that the feature is baked right into their Google Analytics service. The realtime dashboard provides a quick overview of what is occurring on your site at that moment in time from how many people are on your site, what pages they are on, how they got to your site (e.g. referral, search, etc), to their location.
Realtime analytics are an excellent tool to monitor your content and see what content is performing best, as well as, to see what is driving traffic to that new piece of content you just posted. And who are we kidding, it’s also just really cool.
How do you access these realtime analytics? It’s easy. We have outlined where to find them below.