The 13 best website design trends of 2019
Web design practices keep changing every year hence if you are a designer, you need to be up to date with the latest trends. We have listed below 13 website design trends of 2019.
1. Minimal Text on Landing Page
If you use too much of text on your landing page, you are doing it all wrong. If your landing page is not a blog post, then refrain from adding too many texts rather add other elements along with short phrases on the page to entice the users. Use catchy phrases to grab users’ attention and also make sure that they do not get tired of reading about your company.
2. Simplifying the Navigation
Designers have understood the importance of the navigation on a site and how they should not tamper with its generic design hence keep the navigation menu simple to understand and not too long. Add subcategories within relevant categories to make the structure clearer.
3. More Visuals than Text
If you have added a blog post, then adding too much of continuous paragraphs may become monotonous to read hence adding other elements such as images and videos will break the content and keep the users engaged.
4. Optimizing for Mobile Devices
This trend cannot be ignored as it is only going to extend further in the coming years. More than 60% of people browse websites through phones hence you need to focus on creating an optimized site for the phone.
5. Usage of Short Phrases
When you write long sentences, readers may get confused about what you mean to say as it is hard to read. Break sentences often and keep them short and easy to read to make sure that your content is easy to grasp.
6. Using Bullets
Other than using heading, you can also use bullets and lists to break your content and it has been observed that users tend to read these before they get to read the text.
7. Keeping Paragraphs Short
Long paragraphs look boring to read hence break the paragraphs to keep it short. Adding subheadings is a better way to break paragraphs.
8. Highlighting CTA
Sites which are old and not updated, you will notice them having a lot of random elements all over without much design symmetry. The latest design trend is to maintain a symmetry on the website so that only the element which you need to focus on gets highlighted like the call-to-action.
9. Reinforcing the CTA
Now when a user visits your site, he or she will not engage with you just by seeing one page. The usual path a user takes is to navigate through a few pages before engaging hence different CTA will only repel them from engaging. Instead, reinforce the same CTA through the flow of pages so that it does not go unnoticed.
10. Color Scheme Resonating with Your Brand
Use the color of your brand logo across the site to imprint it on the users’ mind that they can associate the color with your brand. Make sure not to highlight other colors on the site.
11. Importance to Data Privacy
After the implementation of the General Data Protection Regulation (GDPR), the developers have become conscious of building a site which asks for users’ permission while collecting data and informs them how to use it. Also, the sites have become careful about how they handle and protect the user data. If you have missed upon doing this, then get right to it with the help of Siteimprove data privacy feature.
12. More Focus on UX than SEO
Every article on website design speaks about the importance of SEO but the latest trend has shifted a bit. Obviously, SEO is a part of the website which cannot be eliminated and is of utmost importance, but the latest trend developed has shifted from optimizing the website for high search engine ranks to optimizing the site for better user experience. A web designer’s focus is to make sure that users get maximum benefit by visiting the site and that is the main goal when the site is designed.
13. Running A/B Tests
Designers are not just designing a site based on their likes and experience but also testing their design through analytics software to make continuous tweaks and improve the site. In earlier days, a website was built and not much changes were made to the design but nowadays designers have understood the importance of the need to change the design based on user behavior.
Outdated websites never do well hence, keeping yourself updated and making changes to the website design based on the trends is necessary. When tweaking the site, analyze the elements that yield good conversions and leave them aside while making changes to the parts of the pages which are not bringing visible positive outcomes.
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