Driven By Data: Addressable TV Advertising Brings Internet Targeting to TV

In spite of television’s slow and gentle decline in popularity, the medium is far from dead. Marketers are still looking for ways to increase their return on investment with commercial advertisements. By incorporating Internet-modeled advertising that targets individuals and families rather than a broad net of viewers, they … [Read more...]

Snapchat Launches Discover Brand Content Feature

If taking and sending pointless and disposable pictures isn’t your thing, Snapchat is still trying to get your attention. Today, the company announced the launch of a new feature called Discover, and if all you do is watch this introductory video, you will be clueless as to what, exactly, it is: What Discover is, … [Read more...]

Move Over Search and Display Ads, Taboola Shows Discovery is Here to Stay

When it comes to online advertising, targeting the U.S. audience is a favorite amongst advertisers.  Typically though, advertisers have been focused on two major channels: search and display, but that may soon change.  Reports released by comScore today show that content discovery network, Taboola reaches more than 86 … [Read more...]

Taboola-X Marks the Spot With Programmatic Ad Units On Your Site

When I sat down with Taboola CEO, Adam Singolda, last Friday in the trendy New York City Jane Hotel for breakfast I wasn't sure exactly what to expect, but I knew it had to be big news.  At a table in the corner of the hotel's restaurant sat Mr. Singolda, it was his make-shift office for the day as the company is in the … [Read more...]

Google is Secretly Testing A Content Recommendation Service to Compete With Taboola and Outbrain

Back in February, VentureBeat reported that Google was beta testing a new content recommendation platform for publishers that was slated to be released the following month.  March, April, May, June, and July came and went and there was no word of the content recommendation platform by Google -- until today. A reputable … [Read more...]

Four Tips to Effectively Get Brands to Advertise

Editor's Note: This article is part of our Founders Series where we get insights and analysis from founders of various different companies in the tech industry. Dave Feller is the co-founder and CEO of Yummly. Prior to Yummly, he served as Vice President - Marketing of StumbleUpon, Inc. and joined it directly from a 6-1/2 … [Read more...]

The New HTC One M8 Ad is Bold and Provocative

Gary Oldman (or Commissioner Gordon for all you Batman fans out there) is the star of HTC's latest ad for its brand new HTC One M8 (see below).  The new ad is bold and provocative, it doesn't use any fancy marketing lingo or list out features and specifications -- nope, it doesn't do any of that.  Oldman starts out by … [Read more...]

URX is Revolutionizing Mobile Ads By Using Something Called Deep Links

If you've never heard of deep linking, then I'm sure you've experienced the frustration of an app that doesn't have deep linking.  Let me give you a familiar example:  LinkedIn sends you an email about a new connection, you click on the link on your mobile device, but instead of directing you to the LinkedIn app that's … [Read more...]

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