The entire world is experiencing disruptions due to the COVID-19 pandemic. Numerous businesses, which have not qualified as essential, can’t reopen until the coronavirus lockdown ends. In a world that has practically been turned upside down, conducting business online is the only solution. Companies that want to stay afloat need a fully functioning website. Connectivity and digitalization are more important than ever. People have been sent home and communication takes place exclusively via the Internet. More and more time is spent on computers, tablets, and mobile phones, so the resilience of your web applications must be maintained. 

In the business world, which has been taken by storm by the novel coronavirus, doing business online is the only way to ensure that your business survives. Having a strong digital presence enhances your position in the search engine rankings and improves the user experience. The website is the best place to start. It’s important to have a website that can handle and support customers. In the context of lockdown and social distancing, an organization that doesn’t have a website risks losing out on a lot. Once people stock up on essential supplies such as food, they will go home and not leave until necessary. Foot traffic has significantly decreased during the COVID-19, so consumers don’t shop or engage with brands the way they used to in the past. 

Your website is the most important marketing tool 

Context is of the utmost importance when it comes to brands. Make sure your employees are safe during the novel coronavirus pandemic by following guidelines for home isolation, do not allow them to come back to work, and provide them with personal protective equipment. Most importantly, cultivate a strong collective experience. Customers should be able to interact with the brand, even if going out isn’t possible. Take your brick and mortar store online. An approachable and accessible website serves as an equivalent for the physical business. When people want to know more about your company, they will perform a Google search and end up on your website.  

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We’re in a lockdown, not in a shutdown, so there’s no reason to lose hope. It may not be easy, but at least you’re not out of business. If you do have a website, analyze its performance. In other words, check the speed at which web pages are loaded and displayed in the user’s web browser. Check the text to HTML ratio. It should be between 25 and 70 percent( this refers to the visible text ratio, as compared to the HTML elements.) The more text you have on the website, the more relevant it will be for visitors. Last but not least, make sure that all important pages are running. 

Accept the fundamental shift brought about by COVID-19 

COVID-19 may not have brought the world 50 years into the future, but it certainly has caused an important cultural shift. Nowadays, everyone is online. If in the past people avoided spending too much time in front of the computer, now it’s a completely different story. People are turning to their computers and smartphones for everything from business meetings to chats with friends and family. And shopping in stores. More energy and intensity should go into web-based experiences. No matter what type of business you’re running, it’s recommended to take it online. Have a unique online platform for your products or services. 

What’s your excuse for not having a website? If cost is your only argument against it, you might want to reconsider. Setting up a good website isn’t as expensive as it used to be 10 years ago. Creating a unique, attractive site isn’t expensive. If you have no tech experience at all, hire a web designer. The IT professional will give you a competitive advantage in the form of a professional properly functioning website. When interviewing prospective designers for the job, demand to see the web design portfolio. If the IT professional has advanced far in their career, they’ll have a substantial portfolio. See their work with your own eyes and understand what the web designer can do. 

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Practice optimism and adopt a positive, can-do attitude 

When life gives you lemons, use them to make lemonade. You’re familiar with this proverbial expression, as everyone else. It encourages optimism, as well as a positive, can-do attitude. Right now, it seems there’s no reason to be optimistic. You’ve lost some of your clients and, even if the government provides financial help, you’re still concerned. Try to maintain a positive business attitude, hard as it may be. Show your customers that in spite of the COVID-19 crisis you’re still operating, ready to meet their needs. Don’t focus your attention on what has been broken, think what you can do to make things work. Choose to innovate, take advantage of new opportunities, and define new ways of working. 

Amid the novel coronavirus pandemic, almost all businesses have migrated online. You should do the same. Having a strong presence on social media networks such as Facebook or Twitter isn’t enough. A brand that depends on social media to carry the entire weight of its marketing can’t build trust or legitimacy. In modern times, it’s important to have a dedicated website that shows your vision and makes it easier for people to find you. The content belongs to you, so you can do whatever you want. Engagement is great on social media sites, yet keep in mind that you’re helping the platforms with your business. Basically, you’re doing social media a favor.  

A great many customers are changing their behavior for the sake of convenience and to save time. The way they choose to react defines the future of your business. If you still don’t have a website, reach out to a web designer. Don’t rely on free website templates. If you want to ensure success in the long run, hire an IT professional. Only an experienced professional is capable of creating a site that’s relevant and easy to navigate. 



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