Path, the Facebook-like social network which only wants you to connect with family and close friends, that is designed specifically for mobile devices, is releasing a new version for iOS and Android today. The update contains only one new addition: The ability to search your feed, pulling up photos, checkins and other stuff which you and your family/friends have posted in the past.
The Path search feature pulls information from several different items of information, including:
- The location where you created them
- The time of day
- The people tagged in them
- How your friends reacted to them
- The type of business establishments associated with them (e.g. restaurant, movie theater, concert, etc)
If this sounds neat, that’s because it is. But is it neat enough to get people using Path?
According to a report by Nielsen, consumers now spend 20% of their time online using social networks via PC’s, and 30% of their time using social networks via mobile devices. The report, which was published as a joint venture between Nielsen and McKinsey highlights the social media usage in the past year, and in the past year, time spent on social media in general within the US has grown from 88 billion minutes to 121 billion minutes.
What was the biggest reason for the impressive growth? Mobile. In fact, mobile accounted for 63% of the year-over-year growth.
The report goes on to highlight the top social networks, of course, with Facebook leading the pack. What’s interesting though is that PC visitors for Facebook has decreased by 4% YOY, while its mobile visitors have shot up significantly. In fact, mobile app visitors increased by 88% and mobile web visitors increased by 85%.