Tag: search engine

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Foursquare Launches New Local Search Focused Home Page

Well, that didn’t take long: foursquare just turned its home page into the ultimate local search tool. The change which is rolling out today is taking place not even a week after Dennis Crowley, the founder & CEO of foursquare, announced at the PandoMonthly NYC event that foursquare is looking to monetize the service using a Google AdWords type approach for local search that is focused exclusively on mobile.

The new home page, which can be seen below, appears for all users who are not logged into the site on the desktop. You can easily search for things to do or eat in your neighborhood or some place you plan to visit. The data used for recommendations includes check-ins, lists, likes, dislikes, tips and other information which then creates a numerical score for each business or listing and ranks them accordingly.

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Twitter and Bing’s Awkward Tweet Conversation Raises Questions

In a rather odd and clearly scripted conversation on Twitter (screenshot below), it appears that both Twitter and Bing may be working on some kind of new partnership.  It could be further integration of Twitter within Bing or perhaps even other Microsoft services and products.  Whatever it is, we don’t know at this point.  Nonetheless, I would definitely venture to guess that something new is in the works.

It could also be a jab at Google who not too long ago decided not to renew its partnership with Twitter to integrate tweets into Google’s search results.  Of course, that decision was most likely in part due to Google+.  Either way, check out this really awkward conversation between Twitter and Bing.  It almost makes you cringe while you read it.

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Could a Microsoft/Baidu Partnership Compete with Google?

Serving China, a country with four-hundred and fifty million users online, Baidu is, as it stands, a popular search engine primarily focused on the Chinese market. The search engine in itself has been around for quite some time now, but with Google’s move to pull out of China in March of last year the search engine has become what many see as the go-to search engine in China.

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Bing Reaches 14% Marketshare

In the world of Internet search engines, there has always been this huge perception that Google would always be the largest and dominant search engine on the Internet.  After all, we how many times do we hear the term “Bing it”?  “Yahoo it”?  “Jeeves it”?  Exactly.  Google has not only become a cultural icon, but a driving force in just about every aspect of the technology industry as well.  And while Google’s success is still going strong today with Google having a strong-arm on approximately sixty-percent of the search engine traffic and market-share, recent news has proven that even though Google has a solid foundation in the search engine arena definitely has room for competition.

In the past I’ve looked at Microsoft‘s growing search engine known as “Bing.”  Even though many people, myself included, find that Bing is an extraordinary search engine it has previously been apparent that Bing was a money-draining venture for Microsoft that wasn’t really paying off.  I have even gone as far as questioning why Microsoft has held onto Bing despite its miserable failures.  More recently, however, search engine rankings are showing that Bing gets approximately fourteen percent of all search engine queries in the United States.  Of course this is only about a quarter of the traffic that Google receives, but nonetheless it shows that Bing is heading in the right direction; despite less than promising standings less than a year ago.

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Google Needs to Step Up Their Game in Result Relevance

I don’t think anyone (especially a reader of a blog such as BestTechie) would argue against the statement that the Internet has changed the way we as a society function and live.  While finding information only a matter of years ago meant consulting books and visiting a library, Internet users are now able to do a vast majority of their research online.  Not only does this give the end-user the benefit of saving a substantial amount of time in research, but it also opens the doors for more and more people (such as myself) to share information and opinions, meaning that someone doing research into a particular topic or subject can have access to as much information as possible – all without breaking a sweat.

With seas of information readily available on the Internet, it is important for users to be able to find the most relevant information online without sifting through piles of information on their own.  This is where the concept of search engines – the mechanisms that index and allow us to search the Internet – come into play.

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Despite Failure, Microsoft Holds Onto Bing

In the world of online search engines, Microsoft’s Bing is definitely not unheard of. After coming out in June of 2009, Bing is the forth largest search engine in the world and is used for aproxamately 3.25% of web searches. While this is somewhat of a low number, it is important to consider that in retrospect to the number of web searches done on a daily basis, 3.25% is not a bad number by any stretch of the imagination; especially for a search engine as young as Bing. However, in it’s 16 months of online existence, Bing has yet to pay off for Microsoft.

According to an eWeek article, the “Online Services” division of Microsoft – the division that handles Bing – had a loss of $560 million in the first fiscal quarter of 2011. While this may seem like simple bad luck, the fact of the matter is that this loss is just another step in a trend of losses for Microsoft’s Online Services Division, and is a more significant loss than the division’s $477 million loss in the same quarter in the 2010 fiscal year.

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