Tag: Applications

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Global Mobile Ad Revenue to Reach $11.4 Billion This Year

Tablet and smartphone growth is helping drive the mobile advertising market, which is expected to reach $11.4 billion in revenue in 2013, up from $9.6 billion in 2012, according to Gartner.  The group expects revenue to hit $26.6 billion in 2016, which will create even more opportunities for app developers and other service providers.

“The mobile advertising market took off even faster than we expected due to an increased uptake in smartphones and tablets, as well as the merger of consumer behaviors on computers and mobile devices,” said Stephanie Baghdassarian, research director at Gartner.

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3 Tips for App Development Success

There is no doubt that apps for smartphones, whether they be traditional or prepaid phones, are becoming incredibly popular and highly important. Smartphone usage is expected to grow exponentially in the next few years, and more and more individuals are turning to their apps to guide them through and entertain them in their daily lives. For web developers, this means choosing to switch gears and start developing apps that have the potential to be highly lucrative.

However, developing apps isn’t so easy. Most web developers lack business savvy, which can become prohibitive when trying to get your app picked up. Never fear, there are a few easy tips any app developer can follow to make obtaining success in the app development process easier:

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Nielsen: Games Outrank Weather and Social Networking Apps on Smartphones

Admittedly, I’ve never been a huge gamer by any stretch of the imagination.  More recently I’ve poked my head into the world of Minecraft only to become bored with what others describe as an incredibly addicting game very quickly.  Sure, I have a Playstation 3 hooked up to the television in my living room, but in all honesty I use it more as a DVD and Blu-ray player more than I do anything else.  And with the recent attack that shed light on the security weaknesses in the Playstation Network (PSN), I highly doubt I’ll be getting into any gaming anytime soon.  Nonetheless, even though I myself don’t game I can definitely respect that video games make up a multi-billion dollar per year industry that designers and developers are cashing in on left and right.  And mobile gaming – no longer restricted to GameBoy’s or dedicated handheld gaming units – is one of the most popular gaming markets out there.

That said, research firm Nielsen has recently released statistics that show that in the last month mobile games made up the largest chunk of paid downloads on mobile smartphone handsets such as Apple’s iPhone and the various Android-powered devices on the mobile market.  Nielsen goes onto say that while about 56% of users downloaded social networking apps such as Twitter and Facebook clients, 64% of mobile users downloaded mobile games to their handsets.

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Adobe Gets Creative With “Creative Suite” Licensing

In the past I have discussed the very real possibility that we will see significant declines in the amount of software (as well as movies, music, and other electronic media) that is “pirated”, a term used to describe media that is downloaded illegally on the Internet.  While I admitted that this was a very bold statement to make, I attributed my theory to a handful of changes in how we as consumers have been buying and downloading software and media through mechanisms such as Valve’s “Steam” distribution network and Apple’s Mac OS X App Store.  This is because, you see, these methods allow for end-users to download software in a much more convenient fashion; often times with a reduced price because bandwidth is, after all, cheaper than packing mechanisms.

But even with these improvements, there is still one big issue that I believe is preventing software piracy from declining as much as we’d like it to see.  You guessed it.  Price.  Now, I’m not saying that software developers should flat-out drop their prices, because I honestly do respect the amount of work that has to be put into developing, testing, and distributing a quality piece of software.  But with prices for many “popular” software titles going well into the hundreds and sometimes thousands of dollars, I can easily see where a consumer would be a bit discouraged to shell out big bucks for a piece of software.

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LinkedIn Revamps Their iPhone App

I have not really used LinkedIn.  In fact, I created an account today, so I could test out their new iPhone app. I saw the UI from the iTunes App Store screenshots and I was intrigued by how simple and easy to use the User Interface looked. Of course, as you all know, I think the most important aspect of an iPhone app is the User Interface, then features.

After using the app for about 15 minutes I was very pleased with how easy the app was to use, considering the actual LinkedIn website is very clunky (though the recent redesign is much more aesthetically pleasing), and for someone like me who went to LinkedIn for the first time, I found it very hard to use and to find/edit my profile.

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I Am T-Pain (Seriously)

I Am T-Pain, no really. I am. I sound just like him thanks to his brand new iPhone app (download here).  I Am T-Pain is by far the coolest app in the App Store to date.  At least, I think so anyway.  The application gives you Auto-Tune in the palm of your hand.  Auto-Tune by the way is the same technology T-Pain himself uses in the studio to record his music.  That software can cost you $500 or more, but, in the App Store I Am T-Pain is a measly $2.99.

Before I go on, I don’t want you to expect to sound like you are in a recording studio – because it doesn’t.  It uses the very crappy iPhone microphone to record you.  Nonetheless, it works and it works well enough for it to be extremely fun.  I spent hours on end singing into my iPhone (no joke, I drained my battery).  All you have to do is plug in your headphones and get to work.  You can even plug your iPhone into a speaker system via an auxiliary cable and amplify your new Auto-Tune voice for everyone to hear (great for a party).

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