Running a business with success is far easier if your clients can quickly locate and find you across different search engines. In fact, optimizing your local SEO on White Pages, Yellow Pages, Yelp, Google Places, and other similar platforms, can help make your real estate business more visible locally.
Practical and purposeful search engine optimization gives your brand the online presence it needs to attract the right audience. More importantly, SEO helps the entire world see your business.
Still, everything begins on a local level, and most businesses target their customer base locally – the city they’re located or near that location.
Local SEO is essential for those businesses. Marketing tactics are rapidly changing, which requires firms to think fast and develop new strategies with each new change.
This is mostly because of the ever-increasing expansion of the e-commerce industry. This expansion inevitably led to SEO becoming increasingly important for businesses in their fight for dominating the online business landscape. SEO has been important for some time now, and it’s the fastest-growing trend of digital marketing in 2019.
With that in mind, here’s how local SEO can help change the tide for your business.
What is local SEO?
Every business depends on customers. If they can’t easily find you in real life, they will lose interest in the blink of an eye. Now, finding you alone isn’t enough; you need an effective way to drive more visitors to your local shop.
Well, local SEO is the answer.
The main goal of local SEO is optimizing your website so that potential prospects near your location can find out about you and find you. Here are some impressive statistics to contemplate on:
- 46% of the searches on Google have a local intent
- 72% of online users who make local research tend to visit nearby stores
- 50% of mobile users visit a local store
- 28% of searches for an item in a local shop result in the real-life purchase
Local SEO includes optimizing your website according to your store location, address, and city name.
Now, the most recommended local SEO strategy would be to start optimizing in your service area but, more importantly, to include nearby towns and cities as well.
This goes especially for businesses that offer a unique set of services or products that are otherwise unavailable in the area.
This is a perfect move to attract wider audiences from nearby urban areas and increase your reach. Standard SEO and local SEO are pretty much similar with one difference – local SEO optimizes on a local level while standard SEO works on a general level.
How to use local SEO
According to Nuclear Networking, a local SEO specialist in Denver, local SEO helps maximize your online real estate.
“Sync and update your business information across 60+ relevant search engines in mobile and web. We register your business location and relevant info on every major online mapping service. We help you optimize search and gain listings priority within secondary channels, and we help enhance your listings with corresponding information.”
By using local SEO, you can drive more traffic and run live campaigns to establish an online presence. It gives you a tremendous competitive advantage by optimizing your listing on every reputable online mobile app, social media channel, map, and search engine.
Position your business where potential prospects do their searches. Nowadays, customers are looking for trustworthy brands. You can use local SEO to build brand credibility by making your business a reliable source online, getting positive feedback and testimonials, generating online conversations, and providing viable information on your website.
Local SEO is based on three basic principles:
- Proximity – vital local SEO factor. It’s the distance between the searcher and your store.
- Relevance – Google and other search engines measure the relevance of your business based on specific search queries.
- Prominence – use related articles, links, citations, and customer reviews to gain credibility and build your brand.
Local SEO process includes the following steps:
- SEO analysis
- Performance measurement
- Onsite analysis
- SEO metrics and security
- Competition analysis
- Ad copy
Local SEO allows you to get the most out of your business on a local level. More importantly, it also enables you to promote customer engagement by giving you useful tools to generate positive customer reviews and create brand trust and credibility by establishing a healthy relationship with your target audience.
The higher the online presence locally, the better the results. By fully understanding how local SEO works, you can take your business to a whole new level.