Google and TiVo are teaming up for a new deal that will put your remote clicking habits into the hands of advertisers. However, before you freak out about privacy, the information is completely anonymous and may be far less of an invasion of privacy then you may be thinking. For those who are unaware, Google’s AdWords program also allows you to advertise on TV and radio.
“None of this is being used to actually target an individual,” explains Google spokesperson Eric Obenzinger. “It’s more about delivering more accurate reporting back to advertisers so they can inform their future budgeting decisions.”