When news broke earlier this month that Spotify, a music service that has become incredibly popular in Europe, would become available in America I instantly became eager to try the service. Finally I would have the opportunity to use the service that I had envied my European friends over. So on Friday of last week when I had a chance to get online during my vacation I signed up for a Spotify Premium account.
Asides from development and overhead, marketing and audience targeting is one of the biggest things that companies invest time and effort in. And with the amount of effort that we see companies invest in marketing, it’s actually sad to see how some organizations simply never master this art and ultimately fail to do themselves justice.