Tag: Products

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Why Does Apple Score So Much Free Product Placement?

As far as weekdays go, yesterday was a pretty relaxing day. Being my day off, I plopped into the lazy chair in the living room; remote and phone on a side-table, dog and laptop on my lap. And for the better part of the day I remained a fixture in this spot while watching a handful of movies and television shows, cleaning off the DVR to make room for television shows next season.

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Google New: Learn About All New Google Products

In an attempt to help users find and use more of Google’s products and features, the search giant has launched a new website dubbed Google New.  Google New started as a 20 percent project that a few Googlers worked on to showcase Google’s products and features.

As Google states on their blog, with more than 100 blogs covering all of Google’s latest news which includes new products and features, it can be very difficult to keep up with or find the information you are looking for.  By default, Google New will show snippets from the latest blog posts in reverse chronological order, however, you can also modify the page to just show the things you are actually interested in such as AdSense, Gmail, and YouTube as well as the ability to sort by general interests including Business, Social, and Mobile.

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Google To Offer Product Ads

The email below (originally posted on Blogoscoped) describes a new advertising program Google will be trying out with a select number of advertisers.  It also appears the Wall Street Journal confirmed this story on Friday.

We are pleased to invite you to participate in an exciting beta program with the Google Affiliate Network to show product ads on Google. Product ads are paid product listings that appear when users search for products on Google. Through participation in the Google Affiliate Network product ads beta program, you can promote your products to users actively searching for your products and pay only when users make a purchase on your site.

This opportunity is a very tangible benefit of the integration of our affiliate platform into Google. Google is constantly experimenting with new features and visuals to improve ad effectiveness and advance the end user experience.

Google product ads will feature product specific information directly in the ad such as price and product image. During the beta program, Google will be testing to identify the most effective ad formats. Google product ads will complement standard text ads on Google.com and will run independently during the beta. All reports on the performance of Google product ads can be seen through your Google Affiliate Network account.

The Google product ads beta program relies on your Google Base feed. Minimum pricing is your standard publisher rate, plus the network fee. To maximize your competitiveness among advertisers participating in product ads, you are encouraged to increase the CPA rate for your product ads relationship.

The product ads are unlike the traditional ads (text/image ads), the advertisers in this program will bid on the commission they wish to pay Google for actual sales that occur on the advertisers website, rather than what they want to pay when a potential customer clicks on that ad.

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