Tag: Microsoft Windows


Microsoft Plans $1.5 Billion Windows 8 Marketing Campaign

Windows 8 is coming and it’s coming hard. The official Windows 8 launch is on October 26 and it’s potentially Microsoft’s most important product launch to date. It’s so important that Microsoft has planned a massive marketing campaign that Forbes is reporting will cost the company between $1.5 to $1.8 billion, making it the largest product launch in the history of the entire industry. With that being said, it’s also worth noting that this isn’t the first time Microsoft spent big bucks on a marketing campaign, when they released Bing in 2009, Microsoft reportedly spent $100 million in advertising the search engine.

The fact that Windows 8 will only be a $40 upgrade (with pre-orders starting today) from Windows XP, Vista or 7 is a huge selling point in itself, especially since in the past, Windows upgrades typically would cost consumers $100 or more.  This is also the first time Microsoft can really push new features of Windows alongside new computers. The touch screen functionality with the new Metro-style interface is a big deal and the software giant is hoping that will help translate into sales of both Windows and new computers. The question then becomes, will all of this advertising work?

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Soluto Quick Question, Makes Tech Support Super Simple

Are you the go-to tech guy/girl in the family or amongst your friends?  Is this conversation one you’re all too familiar with: “HELP! I have a computer question. How do I…”

Well, If you have been dubbed the go-to person for tech support and if that conversation is one you dread having, this new app will make your life so much easier.

Soluto has introduced a brilliant new tech support tool for Windows called Quick Question that is as simple as asking a question. To begin, users can simply hit F8, enter their question and click send. You, the designated tech-savvy individual, will receive an email along with a screenshot of the problem, a list of currently running processes, and the resources they consume.  That’s great! No more having to ask them to do anything like hold down Ctrl + Alt + Del, or ask what’s running on their computer, it’s all provided to you in a nice email.  That in itself could save you a migraine or two.

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