Tag: Links

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Twitter: The Great Link Juicer With A Horrible Aftertaste

In the past, I have both praised and criticized Twitter with regard to its ability to drive traffic to a website.  There is no question that Twitter is one of the all-time great link juicing tools out there.  It may be the best, most legitimate, and most effective link juicing tool ever created, especially if you have a large following and with the integration into search engines such as Google and Bing.  But something that has been bothering me for the past year or so (since Twitter really exploded) is does Twitter really bring any long-term and/or residual traffic to a website.  I’ve combed through analytics over the past year and came to the conclusion that Twitter does not bring much (if any) residual traffic after the initial inflow.

I have included 4 screenshots (see below) from Google Analytics which is pretty much a representative sample of what each tweet looks like in terms of visits.  However, keep in mind, Analytics is only able to see the referring source if it came directly from that tweet.  This means that links within tweets which were clicked directly within someones feed, directly from my profile, or other possible miscellaneous ways were not accounted for.  That being said, I still think this gives you a pretty good idea of what happens to older tweets.

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