If you look at web browser market share in the U.S. over the past several years, one thing you will...
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If you’ve been dying to take Microsoft’s new web browser, Spartan, for a spin, you can do so right this...
Read Article It sounds as if Internet Explorer’s days are numbered: details of a new web browser coming out of Microsoft have...
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Happy Sunday! It’s time for another edition of the Weekend Wrap-Up, where we get you all caught up on the...
Read Article As Microsoft continues to work and rework Windows 10, currently in Technical Preview and gearing up for a mid-to-late 2015...
Read Article If you’re the kind of person who likes taking risks when he browses the web, then Microsoft has got good...
Read Article This morning’s rumors on Stephen Elop’s potential plans for Microsoft—namely that he’d consider selling Xbox and killing Bing—got us thinking....
Read Article Despite the fact that it’s becoming more and more ubiquitous, web browsing off of a full-sized computer can be an...
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Modern web browsers like Google Chrome, Internet Explorer, Firefox and Safari come pre-packaged with an abundance of multi-level security features. Whether...
Read Article It’s a day of the week that ends in ‘Y,’ so that means Yahoo has purchased yet another tech startup....
Read Article Shopping online offers great convenience, you can do it at any time and you don’t even have to get out of...
Read Article This brand new Internet Explorer commercial by Microsoft attempts to tug at Gen-Y’s heartstrings in an effort to bring them...
Read ArticleHave you seen the latest Internet Exploder, I mean, Internet Explorer 10 advertisement? If not, you need to check it out (video above). The video features an “Internet troll,” trolling blogs, Twitter, and Facebook saying that IE sucks, to which, the Internet Explorer social accounts reply back and troll the troll. It’s quite amusing and fun to watch.
This is a really well done commercial. Instead of showing how flashy IE 10 is (and it is much better in my experience), it’s almost issuing an apology for how bad previous versions of Internet Explorer actually were and in doing so promises better things to come. In fact, the commercials ends on a statement, “Progress. Comebacks come in many shapes and sizes.”
We’ve all seen the ads. They seem to have found a spot on almost every television channel and Hulu sponsor block. A few months ago, Microsoft released the commercial for Internet Explorer 9, titled “Welcome to a more beautiful web” and it is surprisingly very cool. If I didn’t know any better, this ad might make me want to go give IE a spin right now; but let’s not get carried away here.
Despite what you might think about the historically plagued browser, it is useful to analyze Microsoft’s tactics here. The most common question I’ve heard in response to this ad is “why would Microsoft bother with an ad for their free web browser?” Notwithstanding the fact that Google has been running Chrome commercials for years, this is a valid question. Fortunately, the answer is simple: it all comes back to Bing.
