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Read ArticleHave you seen the latest Internet Exploder, I mean, Internet Explorer 10 advertisement? If not, you need to check it out (video above). The video features an “Internet troll,” trolling blogs, Twitter, and Facebook saying that IE sucks, to which, the Internet Explorer social accounts reply back and troll the troll. It’s quite amusing and fun to watch.
This is a really well done commercial. Instead of showing how flashy IE 10 is (and it is much better in my experience), it’s almost issuing an apology for how bad previous versions of Internet Explorer actually were and in doing so promises better things to come. In fact, the commercials ends on a statement, “Progress. Comebacks come in many shapes and sizes.”
We’ve all seen the ads. They seem to have found a spot on almost every television channel and Hulu sponsor block. A few months ago, Microsoft released the commercial for Internet Explorer 9, titled “Welcome to a more beautiful web” and it is surprisingly very cool. If I didn’t know any better, this ad might make me want to go give IE a spin right now; but let’s not get carried away here.
Despite what you might think about the historically plagued browser, it is useful to analyze Microsoft’s tactics here. The most common question I’ve heard in response to this ad is “why would Microsoft bother with an ad for their free web browser?” Notwithstanding the fact that Google has been running Chrome commercials for years, this is a valid question. Fortunately, the answer is simple: it all comes back to Bing.
