Talking tech since 2003

There’s no doubt that the mobile industry has been one of the busiest and most newsworthy industries in the last couple of months.  It seems as if every time we blink our eyes we are flooded with new announcements, unveiling, rumors, and overall mobile innovations.  With this level of innovation in the mobile industry and the great deal of profit that stands to be made as a direct result of it, it isn’t really a surprise that the mobile industry is one of the most competitive ventures to be in right now.

With today being the first day of availability for the Verizon iPhone and AT&T stepping up their game with inter-network unlimited mobile-to-mobile messaging, the spotlight is definitely on the mobile industry.  However, with “larger” entities like Verizon and AT&T stealing the spotlight, one can easily understand how smaller franchises can easily be left in the dust.  At the same time, there’s one word that always grabs our attention – no matter how much coverage an industry is getting.  Free.

You see, tomorrow (11 February 2011) and Saturday (12 February 2011) T-Mobile – one of America’s larger yet lesser talked-about mobile networks – will be offering all of their phones for free to customers purchasing qualifying plans with two-year contracts.  This promotion, which is being advertised as a Valentines Day special, doesn’t just cover your run of the mill “feature phones”, but rather all of T-Mobile’s phones; including more popular and powerful devices such as the myTouch 4G, HTC HD7, T-Mobile G2, and the Samsung Vibrant just to name a few.

While this promotion is being chucked up to a Valentines Day special, I honestly don’t think that T-Mobile is fooling anyone from believing that the deals are meant to directly compete with AT&T and Verizon – both of which have been seeing excessive amounts of media attention with the release of the Verizon iPhone and their respective promotions.  However, I really have to hand it to T-Mobile for thinking up this type of promotion, because I’m sure that it will help to get them a bit of attention and ultimately help their business.  Like I said earlier, “free” always gets our attention as consumers, and by playing on this sense T-Mobile will likely see good results.

At the end of the day, this is definitely an option that you may want to look into if you’re in the market for a new mobile phone.  For more information, feel free to check out their press announcement.


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