It wasn’t too long ago that Google implemented the +1 button for web pages and websites. It was also indicated at the time that the +1 button would be integrated with ads as well. Well today is the day. Google’s AdSense team just announced that the +1 button will appear with some AdSense display ads which appear on websites around the web.
I’d also like to point out that I called for this change in advertising back in 2009. If you will remember I wrote an article in March 2010 about the future of advertising in which I specifically stated that ads should become more social.
Well, ladies and gentlemen the future is here.
You can read the email that was sent to publishers below:
In the next month, we’ll introduce the +1 button and personal recommendations to display ads. The +1 button will begin to appear on AdSense for Content and AdSense for Mobile Content display ad formats — image, animated gif, and Flash. +1s will be one additional signal to help determine an ad’s relevance and we’ll continue to show the ads that will generate the most revenue for you.
We previously launched the +1 button on Google search and for publisher sites to make it easier for people to share and discover content across the web. Soon, your users will be able to endorse specific ads and make the ads more likely to appear to their social connections. We believe that these recommendations could help your readers notice ads on your site more, leading to higher returns for you over time.
If you prefer not to show the +1 buttons on display ads on your pages, you can opt out in your account. For more information please visit the Inside AdSense blog.
The Google AdSense team