Talking tech since 2003

Relatively recently YouTube started to allow content creators to rent their content to people willing to purchase it.  Now that got me thinking.  Would you rent amateur content?  And if so, how good would it have to be and how much would you be willing to pay?  I’m not sure I would and I create content for YouTube.

I haven’t found anything on YouTube worth paying for, at least, in my opinion.  Of course, that doesn’t mean you agree.  I’d prefer to keep watching all of the cat, failblog, and Philip DeFranco (no offense Phil – I think your stuff is great, but I wouldn’t pay for it) videos for free.  And thankfully, I don’t think I’ll run into a problem there.

To be fair, I have only run across one person charging for amateur content on YouTube.  That person was Loren Feldman.  His content was good and fun to watch, but I wouldn’t pay for it.  I’d wait for an advertisement to pass before watching it, but I don’t think I could justify shelling out $2.99 for a video.  I’m genuinely curious to know how it worked out for him.

Nonetheless, I wonder how many people would be willing to rent my videos for $0.99.  Obviously, if I charged for the video it would have to be above average and provide some kind of value to someone.  If it didn’t, what’s the point?  Adding value can be difficult, so I’m going to work on a follow-up post which discusses ways you can create valuable content that people will want to purchase.  Be on the look out for that.

In the meantime, I throw back this question to you: would you rent amateur content from YouTube?  And if so, what would it have to offer you and how much would you be willing to pay?


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