Talking tech since 2003

You’re taking control of your financial future with a side hustle–it could be a valuable service or sales-based means of making the extra cash you need, but you need to keep it going. There are countless ways to promote your side business, from the first weeks to after you have an established client base. But, whether it’s a website, guest blogging or direct advertising, taking advantage of tech to promote your brand is critical.

Mobile technology, social media, a website and especially video can put you in front of people and multiply the opportunities to get new clients/customers. Let’s take a look at how tech can turbocharge your side hustle.

A Website

Setting up a website is something everyone with a business needs to do. Regardless how big or small, every brand maintains a web presence. A website can sell to potential customers 24 hours a day, all week. It’s not enough to get a catchy domain name and upload a couple of pics and contact information. Multiply the earnings of your side hustle by investing in a professional online home. Your website will typically be the first impression potential clients will have of you. Make it shine.

Teach yourself the basics of SEO (search engine optimization) or hire someone who already knows how. The best website in the world is useless if no one visits it. Consider publishing a blog about your side hustle to encourage people to visit and establish yourself as a trusted authority or overcome obstacles that could stop a sale.

Mobile Technology

Mobile technology is inescapable. Smartphones and tablets connect you to your website, social media and customers who directly contact you. To get your side hustle to really lift off, it’s essential that you stay connected at all times to not miss any opportunities to make a sale. You can use products like Square to make sales on-the-go.

Use the Power of Video

It’s much easier to get somebody to watch five minutes of video than read for five minutes. Use YouTube to post engaging videos that showcase your side hustle. Be prepared to put lots of effort into promotion, though. Just like establishing a website or social media presence, promotion is the name of the game.

Get Featured on a Popular YouTube Channel

YouTube is the biggest and most influential video platform in the world, and it has the power of Google behind it. If your side hustle is being an Amway Independent Business Owner, you can get featured on the brand’s YouTube channel for an incredible boost to brand recognition. Few side hustles provide so much support or offer so many ways to make a big name for yourself as distributing Amway products.

Social Media

Start relationships with customers and promote your side hustle on social media. It doesn’t matter which platform you focus on, as long as you can build up a following that’s interested in what you have to say (and sell).

It can take months or even years to become a social media maven, but you’ll be rewarded with brand recognition and a pool of people who already trust you and respect your opinions. Make no mistake, growing your side hustle into a profitable enterprise with social media is hard work. You’ll need to actively connect with followers and establish a powerful network with constant interaction.

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