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I was just walking home from the gym and I ran into my UPS delivery man on my way up the stairs to my apartment, so of course, I ask him “so how many iPhone’s did you deliver today?” to which his replied, “a lot!”
Well, there is always next year for the iPhone 5, right? Right. Despite the rumor mill churning up some juicy stuff — some believable, some not so much about an iPhone 5, larger screen, and even Sprint exclusivity the iPhone launch has come and gone and what were we left with this year? An iPhone 4S. The release of the iPhone 4S has left some with a bittersweet taste in their mouth, while others are still in disbelief over the release. Many consumers and investors (including myself) were expecting a newly designed shell and a larger screen to be included with the new iPhone, but instead, both were missing from the release. Leading me to the question — were our expectations too high?
Apple has been on a roll recently, soaring stock price, sales through the roof, and awesome brand equity. It is everybody’s favorite consumer products company. If there’s one thing Apple does well it is selling its products. It does this so well because Apple knows how to market to everyone, but it is also because the company is so meticulous in its approach to everything. Everything has to be perfectly crafted and executed. There are no half-baked releases at Apple.
BGR reports that Sprint may have secured exclusivity of the iPhone 5 leaving AT&T and Verizon with the watered down iPhone 4S. Is this true? I find it hard to believe. According to the article, Sprint would be committed to purchasing 30.5 million iPhone’s over four years for $20 billion regardless of whether how well they sell. That would lead to a nice chunk of short term cash for Apple, but in my opinion would have detrimental long term effects.
Additionally, the article goes on to say the Sprint iPhone 5 will be a 4G WiMAX device. Meanwhile, AT&T and Verizon would launch the iPhone 4S and get the iPhone 5 some time in the first quarter of next year as an LTE device. The rest of the world would be looking at the iPhone 5 as a 4G HSPA+ device.
