Tag: fraud


Apple: A PR Fiasco?

As you are more than likely aware, earlier today, the Apple iTunes store; the online portal that delivers content via the iTunes software, the iPhone, the iPod, and the iPad was hacked. While there have yet to be any official reports from Apple at the time of writing, it is alleged that a rouge developer has somehow accessed several iTunes accounts in order to pull off this mind-boggling hack. While this may seem like a devastating incident itself (and there’s no doubt it is), the sad truth is that the fact that someone was able to exploit Apple’s famed infrastructure may hurt the company’s integrity and possibly their business in more ways than one.

This being, the iTunes store is a very complex marketplace for buying and selling electronic content such as movies, electronic books, music, and applications for the iOS. Having thousands of publishers and millions of titles, one cannot comprehend the insane amount of traffic that goes through the iTunes store each and every day. Because of this, it is likely going to be an excruciating task for Apple to weed through all of the recent transactions and distinguish legitimate sales and purchases from those done maliciously as part of this hack. This already difficult process will surely not be aided by the huge influx of reports (both substantiated and unsubstantiated) being made to Apple’s fraud department. With human nature being as it is, there are surely going to be people making false fraud allegations in attempt to receive an unjustified refund on purchases that they made legitimately.

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