Oh, Microsoft — it seems like you are currently the only company who isn’t attempting to emulate Apple’s brilliant TV ads with their own products. Instead of trying to emulate Apple and putting together a mediocre commercial, you came up with this terrible thing.

The commercial for the Microsoft Surface to put it bluntly, flat out sucks. It doesn’t highlight any of the features of the device, or provide insight into what you can use it for every day. No, instead if shows off how the Surface makes a clicking sound when you pop out its kick stand or connect the TouchCover. Aside from that — nothing. The people in the commercial aren’t even using the device, they’re just throwing it around.

Really, Microsoft? Your new tablet is meant to be used as a frisbee? Didn’t think so.

Sure, the commercial seems fun, but it doesn’t make me want to buy the product. I have no idea what I can do with it — why do I need one of these over my iPad?

If Microsoft wants to sell these Surface tablets, they need to advertise the benefits of using them, not that it clicks when you open the kick stand. I might understand if this commercial was released later on in the campaign as a way to portray the Surface as fun and entertaining (hell even that is stretching it), but for it to be the first commercial promoting the Microsoft Surface is bit insane.

What do you think of the Microsoft Surface commercial?

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3 Comments

  • putyong
    Posted October 17, 2012 at 5:25 PM 0Likes

    You’re blog sucks! Why should MS show the features now that there is date for launching. IPad is about to be released on 23. If you’re smart competitor, you have to wait for that date or near that to begin rolling dice and cut off thunder.

    • Jeff Weisbein
      Posted October 17, 2012 at 5:41 PM 0Likes

      They’ve already made the device, the features they have already developed for the Surface aren’t going to change. They might as well try and hook people in now before the iPad Mini is announced. And even if they were to “hold back” slightly in terms of presentation of features until the iPad Mini was released, whose to say their features will even be comparable or cool enough to take away from Apple’s thunder?

      Additionally, unless the iPad Mini is a huge disappointment, which I highly doubt will be the case, it won’t matter what they do (after the iPad Mini is announced) to try and take away some of the limelight from Apple because it just won’t work.

  • monique
    Posted July 20, 2013 at 2:39 AM 0Likes

    I agree with this

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