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HTC just released a teaser (below) of its new ‘Here’s To Change’ campaign which will kick off on August 15, initially on YouTube, followed by cinema and TV spots. The initial focus will be on making noise about HTC’s brand itself, rather than trying to flog specific handsets, by playing around with what its brand name stands for — the teaser’s ”Humongous Tinfoil Catamaran,” will be followed up by the likes of  ”Hipster Troll Carwash” and “Hold This Cat,” according to Engadget.

What about: “Hopes To (be) Cool”?

Robert Downey Jr. is definitely one cool dude, which is pretty much what HTC needs: a new cool factor. I’m also convinced that he really is Tony Stark.

What do you think of this new marketing ploy by HTC? Will it catch on and will the Internet play along?


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