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The arrival of the internet and social media has revolutionized the way we do marketing. It has made the entire process less costly and more effortless. This is part of the reason why so many people in the UK, especially those starting a small business, prefer marketing their business on their own.

Today, business owners and marketers are leveraging applications to grow their business. The reason is quite simple. Approximately 75% of the UK’s population uses smart-phones. That is over 48 million users. Having an application for your business means you have a greater chance of making yourself visible to those 48 million people as compared to a company with no mobile app.

How to Build an Application?

There is a common notion amongst business owners that building a mobile app is quite complex and costly. Actually, it’s the opposite. Websites like offer you the simplest and the most cost-effective solution to building a business application. They allow you the option to either build your mobile app yourself using their templates, or have them build the application for you. The bottom line is; developing a business application isn’t complex in the slightest!

Customer Experience

Mobile applications offer customers direct access to your company. This means that if they need to find information about a certain product you offer, get in touch with you, file a complaint, or give feedback, all they have to do is take their phone out and click on your app. This will give them direct access to all these things and more.

In other words, people don’t have to Google your website or put in any effort to get access to your business. Everything they need is just a click away.

Direct Marketing

Just like customers have direct access to your company, you also have direct access to them. This means that if you have a certain sale, a new product launch, or any other minor or major announcements, all you need to do is drop a notification on your application.

People who have the app installed on their phone will immediately get the update that you rolled out. In simpler words, you can directly market your products to customers who use your business app.

Special Discounts

There aren’t many better alternatives than using a smart-phone application for your business. You can easily entice people to download the application by offering them discounts from time to time. You can even offer a first-time user discount for downloading your app.

This is a great way to entice potential customers to use your products/services. Once they respond to your call to action, the ball is in your court. You can make the most of that lead and make them a loyal follower of your brand.

Engage Audience

The worst type of marketing is where you shove your products into your customer’s face. It will only lead them away from your brand. Push marketing is not a thing of the modern day. You can engage your audience simply by offering them useful content on your mobile application.

Insert immersive features that offer some value to your customers. Give them a reason to use your application more often. You can post interactive questionnaires, add new features, or even put a surprise section, after visiting which, users can win different prizes. Anything that engages a user will help grow your business in the long-term.

Differentiate Yourself

Even if you have a mobile application, it doesn’t mean that you’re now very different from others in the market. There’s still other businesses that use mobile apps to grow. You need to differentiate yourself from them as well.

Don’t just talk about your products. Add features that ask customers about their experiences with a product. Don’t just wait for someone to write feedback. Maybe create a game that reflects what you do or what you offer. There’s a lot that you can do to stand out from the crowd.

Cross Mediums

So, the entire purpose of a mobile application is to grow your business. One way of doing that is to promote your other platforms as well. For instance, you can share a link to your social media accounts and encourage them to engage with you there. This will enable you to make the most of your application, as you’re doing a complete 360-degree marketing of your business through it.


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