When running a business online there are quite a few things you will need to take into consideration if you wish to attract a bigger audience and increase your conversion rates. Your landing page is something you should be paying a lot of attention to as it is the very first thing your potential customers will see when they visit your website.
The better designed your landing page is, the more likely it is for a visitor to spend more time on your platform. In order to achieve this though you will need to make your landing page as great as possible. Whether you are building one from scratch or improving your current one, here are some great tools you can use to speed up the process.
Unbounce – Designing your landing page
There are quite a few tools available online which you can use to design your landing page in order for it to be attractive to the visitor and to help you get more conversions. Unbounce is a simple yet very effective tool you can use in order to optimize your landing page to your liking. There are quite a few options this tool offers which are all necessary.
The very first thing that you will need to keep in mind when starting to create or redesign your landing page is the background it will have. You will have to be careful about the background you choose as it will have to be interesting yet not distracting. A background that catches the visitor’s eye will give them a reason to stay on your page for longer.
Along with that, you will be able to edit the landing page’s headlines so that it gives the visitor just enough information in order for them to want to look around the site for more. You will be able to completely change the outline of your landing page and you can add anything you wish, from location pointers to images and a contact form.
Pixabay – Adding visual content
This is something that many people don’t think about, but visual content is really important even in your landing page. A picture is many times more likely to catch a visitor’s eye than a large text and Pixabay can supply you with a large amount and variety of copyright free images for your website’s needs.
Visual content plays a very important role in the very first impression a visitor will have of your website. Adding pictures and visual content will help you keep the visitor’s attention at all the things you wish for them to notice.
Twitter – Links to your social media accounts
A content curation tool which many people don’t take into consideration is Twitter. In fact, this social media platform is one of the easiest ways for you to find content which will help your landing page improve and grant your website more visitors. You can use your Twitter account as a curation tool which will help you share relevant content you find online which will be interesting to your followers and potential customers.
By adding a section on your landing page which can link the visitor directly to your Twitter posts, you will be able to show them all the content you have gathered on that platform and spark their interest. This will help you gain their trust and make them spend more time on your social media platforms and therefore increase the likelihood of them becoming a new customer.
Dudamobile – Making your landing page mobile friendly
One of the things that are very important in our day and time is making sure that your webpage is available and accessible by all devices. As more and more people use their mobile phones for most if not all their online needs, you will need to keep in mind that investing into making sure that your landing page is mobile friendly is a must for your company’s success. Dudamobile will help you create a mobile-friendly version of your landing page with the least amount of effort.
By making sure every device is included you are instantly giving your visitors the chance to use your website with more ease. A user-friendly website will make the biggest difference to your conversion numbers.
Making the most out of your landing page
Your landing page is very important when it comes to attracting new customers and making sure that they decide to spend enough time on your website in order to learn more about your products and services. A well-designed landing page will have to catch the user’s eye and help them find everything they need with the least amount of effort.
Content curation tools can truly help you build a good quality landing page. You will always have to keep in mind that the more accessible your landing page is, the more the user will enjoy navigating it. Which one of these content curation tools are you going to use next on your own landing page?