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Here’s a shocker: new research coming out of NPD has found that consumers want more access to online video services like HBO Go and other content, instead of “smart” features like social networking access on their TVs. Who ever thought tweeting from a TV was a good idea? No one uses a TV to read Twitter, let alone send a tweet. People use a TV to view content.

The research also said that a big problem is that TV owners are confused by their “Smart TVs,” because they have too much choice and it’s creating a complicated user experience.

To counter this, OEMs and retailers need to focus less on new innovation in this space and more on simplification of the user experience and messaging if they want to drive additional, and new, behaviors on the TV.

This “groundbreaking news” comes a day after it was reported that Intel is planning to launch a TV service and set top box in 2013 that focused on content. Plus, we know that Apple is potentially working on a new approach to TV, which also appears to be very content oriented based on the rumors.

(Via Mac Rumors.)

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