Tag: smart tv

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Consumers Want Content on Their Smart TV, Not Social Networking

Here’s a shocker: new research coming out of NPD has found that consumers want more access to online video services like HBO Go and other content, instead of “smart” features like social networking access on their TVs. Who ever thought tweeting from a TV was a good idea? No one uses a TV to read Twitter, let alone send a tweet. People use a TV to view content.

The research also said that a big problem is that TV owners are confused by their “Smart TVs,” because they have too much choice and it’s creating a complicated user experience.

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