Tag: Upgrades

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We Need To Kill Mobile Phone Contracts

Products becoming outdated is by no stretch of the imagination a new concept. Look at raw materials, clothing, appliances, or essentially any material product and you will see that as time progresses, what was once considered to be the standard or the norm eventually falls behind and is no longer seen as “current”. Marketing is based greatly on convincing people that the products that they own are no longer up to par with the newer products available. While this is evident in pretty much any industry, the turnover rate (the rate at which products become seen as “outdated”) is significantly higher in consumer electronics products and services and services focused towards individuals. However, even when people are willing to part with their “outdated” product and upgrade to the newest and best, they are usually tied up on one thing. Contracts.

Look at the Motorola RAZR mobile phone. In 2005 and into 2006, the RAZR was one of the most highly sought-after phones. People were going gaga left and right, trying to get their hands on the thin and powerful phone. However, as 2007 approached, the novelty behind the Motorola RAZR had died down drastically. People were no longer as interested in the product, and the people who were were able to purchase the phone for a much more reasonable price. More importantly, some of the people who had purchased the RAZR less than a year and a half-before were already looking to ditch the phone that they had jumped through hoops to get, and were looking to upgrade to a newer, better, more feature-rich phone.

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