Tag: orkut

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Why Hasn’t Google Shut Down Orkut Yet?

During the Google+ hype a few months back it seemed as if everyone was so excited that Google finally had a social network.  And while I agree with the fact that Google+ was a substantial milestone for the Internet giant, I couldn’t help but to chuckle at the fact that next to nobody seemed to recognize the fact that Google had a social network already and had been somewhat quietly been holding onto it for several years.  No, I’m not talking about Google Buzz, Google Groups, or even the thriving community that Google has in YouTube.  Rather, I’m talking about a site that Google launched in January of 2004 – nearly eight years ago now and one that despite being virtually unknown throughout the United States is incredibly popular in Brazil, India, and the Philippines.

With an estimated 66 million active users, Orkut is probably about one-tenth the size (in regards to user-base) as Facebook.  Nonetheless, Orkut, an independent project started by a Google employee has been around longer than Facebook, albeit only by about a month, and has a very loyal group of users.  Sure, it’s not anywhere as large as Facebook or Twitter right now, but in retrospect to the Internet as a whole Orkut is incredibly popular, currently holding Alexa rankings of 119 (for orkut.com) and 114 (for orkut.com.br) worldwide.

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