Talking tech since 2003
Podcast TechieBytes

Rethinking how to sell water (feat. Mike Cessario)

by Jeff Weisbein 1 min read

Welcome to TechieBytes episode 65 titled Rethinking how to sell water (feat. Mike Cessario)

Today I’m speaking with Mike Cessario, Co-founder & CEO at Liquid Death, a company that helps you murder your thirst and save the environment with its canned mountain water at the same time. We discuss how important marketing is for companies selling commodities, why plastic is even more terrible for the environment than you may have realized, and how he plans to ramp up distribution. Enjoy!

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Jeff Weisbein

Jeff is the founder & CEO of BestTechie. He's a graduate of the Harvard Business Analytics Program and loves to travel and listen to music.

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