Ads usually suck, especially when they get in the way of good music, but this actually sounds pretty neat (and potentially useful / valuable). Debut advertisers testing the new format include Doritos, Ashley HomeStores, Unilever, Wendy’s, Turner Broadcasting, Comcast and Nestlé.
Source: https://techcrunch.com/2019/12/12/pandora-launches-interactive-voice-ads/