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Speaking at the D: Dive Into Media conference, Netflix said its own original series House of Cards is its most watched title, however, did not provide any specific numbers.

“I dont want to give ratings because it is a real apples-to-oranges comparison with network ratings,” Netflix’s Ted Sarandos said,  “We’re thrilled.”

When asked if Netflix got more for its millions by creating its own show as opposed to if it were to have spent that money elsewhere (read: on third party content), the answer was, “Yes.”

In another positive sign, nearly all of the early viewers that watched the first episode have watched multiple episodes, Sarandos said.

(Via All Things D.)

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