Social media has vastly changed the marketing world. As consumers take more measures to avoid advertisements, including installing ad blockers on their browsers, business owners are turning to different methods to reach potential customers.
Enter Instagram influencers.
Instagram influencers are Instagram users with wide, established audiences who can help sell your product using your brand’s hashtag. Great influencers have high engagement with their posts, meaning many of their followers like, share or comment on their content.
Why use Instagram influencers?
Social media continues to be a prominent part of the average American’s daily life. As smartphone use continues to rise, potential consumers have access to their favorite social media sites wherever they go.
With so many people online, a social media marketing campaign is a must for business owners. While Facebook and YouTube are the most popular social media platforms, 32% of Americans say they use Instagram. Instagram also tends to be increasingly popular among young adults.
What sets Instagram apart from Facebook and YouTube for advertising? It’s a platform favored by influencers.
Influencers are respected by their audiences, and their loyal followers consider their opinions trustworthy when it comes to which goods and services they should use. They are seen as a much more authentic avenue for marketing than your typical banner ad. Utilizing influencers in your social media campaign grows your brand recognition and establishes your business as a trustworthy and authentic supplier of goods or services.
Choosing your influencers
When it comes to a successful Instagram marketing campaign, choosing the right influencers is key. Research the influencers in your industry. Check their number of followers and look for genuine engagement with their content.
As you search for the perfect influencers, keep demographics in mind. The demographics of your influencers’ followers should match the demographics of your target audience.
Tactics for successful Instagram marketing campaigns that win followers hearts
Once you’ve chosen your influencers, you’ll need to consider which tactics you’d like to employ to grow your brand and convert followers into consumers of your products or services. Tactics that have the potential to win followers’ hearts include:
Sponsored posts are a great way to increase brand recognition. With brand recognition comes favor of your product over that of your competition.
In a sponsored post, influencers will feature your product prominently in their content. While these types of posts used to only be seen by your influencers’ own followers, Instagram has recently let brands turn their influencers’ posts into ads. These appear as organic posts but reach a wider audience.
Contests and giveaways
Contests and giveaways are perfect for generating excitement for a new product or for your brand. They create a lot of engagement, increasing brand recognition as well.
Contests and giveaways generally entail sending free product to your influencer. Your influencer then creates a post talking about the giveaway and informing followers how they can win. Depending on the contest, followers may like, share or comment on a post to be entered into the giveaway. Some contests involve followers creating content of their own.
Unboxing videos use anticipation to engage potential consumers with your brand. This type of campaign involves sending freebies to your influencers who then film themselves opening the box. They’ll often thank you and comment on the products. These popular videos can also increase trust in your brand through the use of a generous freebie.
Story takeovers bring your influencers’ followers on a journey as they watch your influencers engage with your product in real time over a series of posts. Stories are a powerful avenue for marketing as they create a memorable event that builds brand recognition.
Discount links and promo codes
This is all about converting followers into loyal consumers of your products or services. By giving your influencers a custom discount link or promo code to share with their audiences, you make it easier for consumers to make a buying decision that favors your product.
Get the most out of your campaign with influencer software
When creating and employing an influencer marketing campaign, making use of influencer software streamlines the process for you. These types of software provide powerful analytics that help you choose your influencers, track conversions, and understand which types of posts engage your target demographic the most. With the tool’s influencer software puts at your disposal, you’ll get the most out of your marketing campaign.
If you haven’t started an influencer marketing campaign for your business, it’s not too late to get in the game. With the right influencers and the right tactics, you’ll be winning over followers in no time.