Talking tech since 2003

Running a social media campaign is never easy. You must consider a lot of aspects including your strategy, your actions, and especially your budget. Whether you own a small or big brand, your social media marketing must provide effective results in order for the traffic performance to grow.

All good until we stumble across a truly unpleasant situation: lack of budget or insufficient budget. Fortunately, there are ways to overcome this challenge. You need to point your attention on different strategies and different aspects because traffic is traffic.

As Jim Rice, Marketing Specialist at AustralianEssays notes, “What you do doesn’t really matter. What matters is that your social media campaign’s ROI (return on investment) to stay positive and steady.”

Well, in today’s post, I’m sharing 7 quick and effective tips to promote your brand on social media with a shoestring budget.

1.     Be Different

Being different means to display a unique value proposition in the niche marketplace. Simply put, you should do better than your competitors. See what all of your big competitors currently do and try to do better. Come up with something original and the customers in your niche will slowly become your loyal customers.

2.     Provide True Value

If you want to win in business, marketing, and sales, you need to work with one rule in mind: provide as much value as possible without truly expecting something in return. Of course, we do expect money in return. However, I’m saying that you should treat your prospects extremely well by giving them the best you’ve got. That’s when you give true value!

3.     Engage With Your Audience

You should engage with your audience on a consistent basis. Every time your social media followers comment on your pages, you should give them what they need. Solutions to problems, information, inspiration…you name it. It’s important to engage and get personal from time to time. This way, they’ll see the “human” side of your brand and there will be an increased rapport.

4.     Offer A Great UX

To offer a great user experience means to provide your users an easy, convenient, and fast way to access whatever they want. Have a clean social media page, illustrate the most important posts, and offer customer service whenever your users require it.

5.     Measure and Optimize Your Results

If you don’t track and measure your performance, you wouldn’t be able to tell whether you’re on the right path or on the wrong path. Obviously, you’ll feel it on your budget, but that wouldn’t stop you from investing again and again without measuring your results. There are plenty of free social media analytics tools (including Buffer and BrandMentions) that you can use to improve your entire performance, so don’t hesitate to do so!

6.     Scale Once You Find Something That Works

Once you identify a pattern that’s bringing positive feedback on a consistent basis, you should scale your processes and aim as high as you can. For example, if you find an ad campaign that provides 50% ROI for a few days in a row, you should immediately double or triple the investment in order to triple your results.

7.     Be Consistent and Perseverant

You should never give up no matter how many times you become disappointed. Most of the successful entrepreneurs and digital marketers have failed countless times before they got where they wanted to be. In fact, this is a topic that Jeff covered in a recent episode of the TechieBytes podcast titled the importance of persistence as an entrepreneur. The marketplace is tough but you need to be tougher. Prove that and your business will do well enough on social media!


Promoting your business on social media without disposing of an impressive budget is surely not easy. However, it surely isn’t impossible either. You can get organic traffic if you work for it, and you can stabilize your traffic flow by consistently paying with your time and attention instead of paying with your money.

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