How is your social media marketing coming along? Are your still using outdated social marketing methods? What’s your social media marketing strategy for the future.
To give yourself the best chance of success in future, you must embrace contemporary social media marketing strategies. What worked in the past may not necessarily work in future. Also, do not approach social media marketing without a cogent strategy. If you do, you are as good as someone who does nothing at all.
The following are four tips that are guaranteed to super charge your social media marketing strategy.
1. Find Out Where Your Audience Hangs Out
The problem with most small businesses is that they take a broad spectrum approach to social media marketing. They post in all social networks rather than finding out where their audience hangs out and concentrating their efforts in those specific networks.
For example, Facebook has an audience that’s spread across all demographics. So every business must have some presence on Facebook. However, the same cannot be said of other social networks. For example, it is now clear that Snapchat is best if you want to specifically target teenagers and Instagram is ideal if your audience is predominantly comprised of millennials under the age of 30. LinkedIn works best with working professionals. Twitter has a large following among Generation X and millennials but is also used by older generations as well.
In short, you must conduct careful research to establish who your audience is and where they hang out. With that information, you will use your marketing resources more effectively.
2. Leverage Current Trends
“Adapt or die” has been the mantra of social media marketing and will continue to be for a long time to come. You must stay abreast of current trends so that you can implement them in your social marketing strategy. For example, Live Video has taken social media by storm over the last few months. First popularized by Periscope and Snapchat, Facebook has now jumped onto the bandwagon. Companies have discovered, to their delight, that live video streaming is actually a fantastic marketing tool for product launches, marketing events and product demonstrations.
Another trend that has demonstrated potent marketing power is augmented reality, virtual reality and 360 degree video. Companies can now give customers live tours of holiday destinations, homes for sale and much more.
Many companies are now using chat bots to shorten customer service response times. Facebook is definitely at the forefront of the chatbot revolution but apps like Telegram have also come up with creative chatbots.
Be the first to incorporate new trends in your social media marketing strategy and get a head start before your competition even has a chance to put on their pants.
3. Develop a Cogent Content Strategy
Consistency is the key to successful social media marketing. You must post consistently on the social networks to have any chance of increasing engagement. For example, social marketing experts recommend tweeting three times a day and posting at least twice on Facebook. But, this is easier said than done. Developing content and posting it is a time consuming affair.
The best way to manage this is to have a content calendar. This ensures that you aren’t just posting haphazardly. If you can’t develop the content yourself, consider hiring a freelancer to do it for you. Next, acquire a social media marketing tool that helps create posting schedules on all your social networks and, one that posts automatically for you.
This is the only way to ensure that you have a great content strategy.
4. Don’t Ignore Email
Email isn’t dead and isn’t likely to be anytime soon. While email isn’t strictly social, integrating it into your overall strategy can bring you significant benefits.
If someone receives an email in their inbox and decides to visit your social media page, they should be able to see the same content that prompted them to visit the page in the first place. This will increase your chances of conversion. In fact, you can take this a step further by running a social media campaign targeted at your email list and reach the same audience in several different ways.
The fact is, a few small changes to your social media marketing strategy can make all the difference. Don’t work without a plan and when you create a plan, make sure it is well thought out. Laying the ground work early and leveraging current trends will undoubtedly pay off in the long run.