What's The Deal With Those Plain iPhone 6 Boxes?

Like many people I got an iPhone 6 today.  As soon as I opened up the brown cardboard box containing the actual box the product was in, what I saw was not what I expected to see.  What I saw was a plain white box that read “iPhone” and on the front (or top) of the box was a raised “cutout” that displayed an iPhone.  Normally, the side of the box says the model of the iPhone you bought, like iPhone 5 or iPhone 5s — but not this year, and normally the cutout on the top shows what the device looks like when you turn it on for the first time, but this year it was blank.

Now this isn’t really a huge deal in the grand scheme of things, but it’s definitely a different approach than Apple has taken in the past.  It may have to do with the fact that there are two different types of iPhone 6 models available (this is the first time there have been two different flagship models) and that’s why the company went with a more generic approach for the box.  But I don’t know for sure, which is why I reached out to Apple PR and will let you know when/if I hear back.

In the mean time though, what do you think of the new iPhone box design?