Cloud technologies can push your business’ capabilities to new levels. Every aspect of business has evolved as the cloud permeates our culture. Increasing amounts of data fuels the cloud as it grows with demand, offering you fast and innovative ways to leverage information as a competitive advantage.

Efficiency gains from the cloud continue accelerating as companies feel the pressure of global competition and higher operating costs. The developing trend suggests that the pattern created over the past several years will continue into the future. You need to understand how cloud technology affects your business, so you can embrace the changes in a manner that improves your present and future profitability.

Financial Efficiency

Resources and capabilities once only accessible to large corporations can now belong to your company at an affordable price. Simplified IT infrastructure requirements eliminate the need for expensive servers and complicated networks. Flexible data plans and scalable cloud-based apps give your business continuous access to data and applications from any connected device.

Cloud infrastructure.
Cloud infrastructure.

Overhead reductions made possible by the cloud eliminate costly IT expenditures, expensive administrators, and obsolescence. Your company does not need dedicated personnel to maintain servers and install and upgrade software. Similarly, you no longer need to fear catastrophic and expensive hardware failures that formerly paralyzed your company at random intervals.

You will still profit from having an IT team, but service providers will take care of most of your IT needs. This will allow you to convert your IT assets to simple monthly budgeted line items. The cloud simplifies your IT, allowing your team to do more with fewer in-house hardware, software, and labor requirements.

Cloud technologies also reduce the cost of starting a business, therefore they encourage entrepreneurship. Cloud resources make the tools your company needs to innovate affordable and accessible while facilitating partnerships with other companies.

Data Storage and Security

Cloud technology provides secure storage, eliminating or reducing the risk of data loss to your business. Backing up data in the past involved expensive equipment and cumbersome tasks, causing many small businesses to risk operating without routine backups. Cloud applications store data online, keeping business data safe while service providers regularly make backups.

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Cloud providers encrypt data pipelines between their servers and users, reducing vulnerabilities. Cloud storage keeps business data safe from fire and physical theft while insulating them from losses due to hardware failures. Meanwhile, the cloud ensures that everyone in your company can work on documents and projects in real time, eliminating the confusion associated with past practices of emailing attachments back and forth among team members.

Such robust security features give companies of every size the ability to control access to the most sensitive data. Service providers invest in the latest security monitoring and hardware capabilities, to protect the data of all their clients, reducing the risk of expensive and embarrassing security breaches on the local level. Also thanks to the cloud, companies no longer need to fear running out of storage space, because cloud storage scales with use.

Evolving Employment Models


The cloud enables your company unprecedented mobility. Once, you and your team were tethered to desks and desktop computers. Geographic constraints no longer apply to your company, just as they do not restrict large multinational corporations. You have access to the global labor pool and customer base, so your business has no limitations. Data centers, offices, and networks, once required to establish a presence in other countries or regions, now reside in the cloud. Your business can operate with very low overhead, without reducing your effectiveness.

Employees have applauded the changes the cloud has brought to traditional employment. Suddenly, people can work from home or on the road just as efficiently as they can from their employer’s office. Such freedom has empowered the mobile workforce through connectivity, helping sales and executives stay productive while attending conferences or visiting customers.

Remote workers enjoy a better work-life balance that results in higher productivity and job satisfaction. Employers benefit from the ability to assemble a remote workforce by reducing their office size and, therefore, overhead. Meanwhile, the cloud has supplied a global workforce, where companies can access skills and talents not found in their local area, without the need for relocating workers to nearby communities.

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The bring-your-own-device (BYOD) trends as further reduce costs, by eliminating corporate expenditures on hardware. Employees use their devices, reducing employer costs and increasing their comfort. Cloud technologies have eliminated the pesky compatibility issues with software and equipment that once complicated remote and mobile work.

Enhanced Customer Experiences

Customers also gain when companies embrace cloud technologies. Customer service has become flexible and responsive as companies can maintain distributed workforces that ensure the constant availability of service agents. The cloud has also improved customer access to product and support data, increasing the number of available self-service options. Customers can now shop, ask questions, and receive help on their terms, using their preferred methods at any time, regardless of your holiday schedule.

Robust support options that include video tutorials and interactive presentations make the support you provide more comprehensive than ever before. Decreasing bandwidth prices promise to enable businesses to host many more interactive files in the future, promising a bright future to every company and their customers.

International trade naturally made possible by the cloud, gives companies unlimited opportunities to sell their products and services without compromising customer support. Dedicated apps that run on any device or through web browsers expand customer access to data while controlling the client’s experience. Business websites hosted in the cloud use cached data and global networks to give visitors fast access to the content they demand from any location or device.

Final Word

Cloud technology has changed the way we do business. Small companies can now access the capabilities and services once reserved for large corporations to expand their markets. The cloud has made business operations fast, flexible, and secure while increasing productivity and accessing a global talent pool. Companies, employees and customers all benefit from the cloud, explaining why it is here to stay.


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