How brands can effectively leverage social commerce to increase sales (feat. Apu Gupta)
Welcome to TechieBytes episode 42 titled How brands can effectively leverage social commerce to increase sales (feat. Apu Gupta)
This podcast is supported by Wix.com. I’ve personally tested and reviewed Wix and can say without a doubt that Wix is extremely easy-to-use and a great choice to build a website for novice to advanced users.
Today I’m speaking with Apu Gupta, CEO at Curalate, a social commerce company that turns any image or video into a storefront for brands like Whole Foods, Nordstrom, and Crate & Barrel. We discuss how Curalate was born out of the ashes of a failed startup, the best ways to leverage influencers, the editorialization of ecommerce, and more.