Last month, T-Mobile – which calls itself the “un-carrier” – announced its latest plan to screw with its competitors: with the Data Stash, customers would be able to roll any unused data into the next month. In a move surprising no one, least of all T-Mobile CEO and crazy person John Legere, AT&T has just announced a new plan that will do pretty much the exact same thing.

According to AT&T’s announcement, the new feature is simply called “Rollover Data,” meaning that Mobile Share Value customers – those who share data plans with other handsets – can roll unused data from one month into the next one. The feature will be added to Mobile Share Value plans automatically at no extra cost – so that’s pretty nice of the carrier.

Currently, there are over 50 million Mobile Share Value customers, and the plan will take effect on January 25. That means that if you’re not a customer on that plan yet, you have a couple of weeks to jump into it. So how does the Mobile Share Value plan work?

att-mobile-share-data

As you can see in the chart above, AT&T has a few set prices for data allotments that can be shared across various lines on one account. For instance, sharing 1GB of data costs $25 a month, while 10GB costs $100 – the plan goes all the way up to 100GB of data for $375 a month. Sure, it’s not unlimited data, but depending on how much data each person uses per month, and how many people are splitting it, the Mobile Share Value plan might be just right.

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It doesn’t really matter just now, though, since you can bet your sweet bippy that Sprint and Verizon will follow T-Mobile and AT&T’s lead. Soon enough we’ll have all four major US carriers fighting over customers by offering rollover data, and who knows what else. While you may or may not have T-Mobile as your carrier, it sure is awesome that they keep making new offers to force the competition to match them.

[AT&T Rollover Data Announcement]


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