Just like Apple’s ads have a tendency to get people talking (and buying), IKEA’s new ad campaign, inspired by Apple’s creative ad concepts, is doing just that. IKEA decided to mimic Apple in its latest ad to introduce its latest and greatest innovation—the 2015 BookBook, an amazingly fresh take on the outdated print catalog. Maybe print isn’t dying after all!
It’s not uncommon for companies to parody Apple in their marketing efforts, so why is this news? IKEA’s execution of the BookBook ad showcases excellent attention to [...]
Online retailer Fab announced that it will be launching a new brand called Hem for “private label furnishings.” Similar to the company’s recent refocus on selling its own products instead of other brands, Hem will carry its own line of furnishings in partnership with individual designers.
Jason Goldberg, founder and CEO of Fab, said on Twitter that the new Hem portal will be a spin-off business from Fab, rather than a rebrand. The portal is expected to open in more than 30 countries in September.
In an email [...]
When it comes to industries like travel, food, and retail, there are literally hundreds of sites and apps where you can book flights, make restaurant reservations or buy a shirt. But when it comes to booking services in the home, like housecleaning and plumbing, there is one app that is becoming the destination for home service transactions: Handybook.
When we talked to the home services start-up last May, the company had raised $2 million in financing and was in three cities with about eight employees. Since then, Handybook [...]