There are very few people who would argue that the United States is in the best financial shape possible. Over the last few years, our economy has been scary to say the least. This less-than-desirable economy has had an effect on the holiday shopping season in years past, but it appears that this year is showing signs of a return. The Seattle Times is now reporting that the holiday shopping season in 2010 had higher sales than any other year since the beginning of the recession. While there are a number of reasons that can be seen as contributions to this upward trend, the reality is that the upward trends may very well foreshadow an economic recovery.
One important aspect that needs to be considered is the fact that the matter in which we have been conducting our holiday shopping has been heading more and more towards online sales instead of in-store sales. This is one of the components that attributes towards the downfall of “Black Friday.” Why is online shopping so significant? Simply put, online shopping is significantly easier than the traditional shopping methods (think mall parking). And when outlets make it easier for people to spend money, they’re more likely to do so.