Talking tech since 2003

If you’re like me and do most of your shopping online, you’re going to love this.

Visa just introduced Checkout, a new way for consumers to securely shop online or from their mobile phones without having to re-enter their credit card, billing, or shipping information each time. Once you’re done shopping and ready to pay, a dialog box will pop up prompting you to select your preferred method of payment and desired shipping address.

visa-checkout

Unlike PayPal, with Visa Checkout, the transaction is completed without ever leaving the page. The next time a user wants to make a purchase, all they have to do is enter their username and password. How great is that? This simplified process not only improves security, but also creates a seamless and secure checkout experience for customers that will hopefully improve cart-abandonment rates, a problem that many merchants have been hard-pressed to solve.

Visa Checkout benefits not only consumers but merchants as well. It can be easily implemented into any e-commerce site with just a few clicks and a few lines of HTML and JavaScript. On top of the simple integration, merchants won’t be charged additional fees to process transactions, which could otherwise turn into a significant expense.

If you’re feeling left out because you own a MasterCard or Amex, worry not, Visa Checkout works with all major credit card brands and will even authenticate a customer’s payment information before they even make a purchase, which helps to reduce the risk of fraudulent transactions.

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