How to get the most out of your content analytics

Back in June I did a presentation at the WordPress NYC meet up on how to get the most out of your content analytics. The presentation runs about 30 minutes and at the end I took some questions from the audience. You can watch it below!

Key points

  • We need to stop relying on the page view as the defacto standard of content performance.
  • Start using clarity metrics not vanity metrics to determine success.
  • Determining audience engagement is a multi-faceted problem and should be measured as such.
  • It’s important to leverage tools such as custom reports to dive deeper into understanding your audience.
  • Automated insights will continue to become more common among analytics services/tools.
  • Data is not the devil and it should be viewed as a tool/benefit that can help grow and retain your audience.

 

About the author

— Jeff Weisbein

Jeff is the founder & CEO of BestTechie. He has over 10 years of experience working with technology and building businesses. He loves to travel and listen to music.

You may like

Just for you


Gear recommendations


Leave a comment