Apple to begin accepting iPhone trade-ins for the first time
Apple has long allowed customers to trade-in old versions of their products for a gift card towards a future product, however Apple has never allowed the iPhone in on this deal – until now. According to a brief report from Bloomberg, Apple is set to begin allowing customers to trade-in their used iPhone for credit in an effort to bolster sales. Apple’s long remained dominant in the mobile marketplace, but has recently seen increased competition from major Android manufacturers, Samsung in particular.
This move comes at a very telling time – the iPhone 5 will turn one year old in September, which is just a few months away. That usually means that Apple will soon be launching a brand new iPhone. Though recent reports have indicated that there will be no new iOS hardware at WWDC, which starts next Monday, Apple is now expected to hold a separate special event to launch the iPhone some time before the end of the summer.
Apple will however be announcing the next major version of their iOS software on Monday, iOS 7. iOS 7 is said to offer one of the most significant visual overhauls for the operating system since its inception in 2007. iOS 7 will be the first version of iOS designed under the watchful eye of Jonathan Ive, who has traditionally designed most of Apple’s hardware products in recent years.