Ad Review Board Claims AT&T is Falsely Advertising U-Verse as “Fastest Internet for the Price”

It’s probably hard to believe that a telecom company would use misleading advertising (eyeroll), but that’s exactly what an advertising review board is saying AT&T has done with its U-Verse Internet service.

uverseThe National Advertising Division of the Council of Better Business Bureaus is taking issue with one particular claim made by AT&T — that its U-Verse service provides the “Fastest Internet for the price.” It’s true, but only at the 3 Mbps tier; that doesn’t even qualify as broadband Internet, according to the FCC.

The NAD believes that AT&T should either stop making that claim, or should at least make customers aware that it only applies to the 3 Mbps tier of service.

AT&T is, quite predictably, not pleased. In a statement, the company responded by saying that it believes “this kind of disclosure overload does not contribute to consumer understanding of the product offering, but rather detracts from it.”

Basically, AT&T feels that clarifying its misleading claim will confuse everyone. Customers can better understand AT&T’s offerings if what they’re being told isn’t true.

It’s important to note that AT&T is under no obligation to comply with the NAD’s recommendations. AT&T has stated it will consider them, but these broadband giants pretty much regulate themselves on the advertising front. The NAD on its own didn’t even go after AT&T for the misleading claim; instead, it took a complaint from Comcast to get the ball rolling.

Comcast, battling on behalf of the consumer — who would’ve thought?

[Source: Ars Technica]

About the author

— Shawn Farner

Shawn Farner is a Harrisburg-based tech blogger who has been involved in online media for over eight years. He covers consumer electronics, Web companies, and gaming.

You may like

Just for you


Gear recommendations


Leave a comment

Leave a Reply

Your email address will not be published. Required fields are marked *