8 examples of the best Facebook Messenger chatbots
Since their deployment, chatbots have effectively helped brands to increase the way they interact with their customers and general audiences. Chatbots are mostly used in customer service, playing the role that used to be performed by support operatives and customer satisfaction reps. Their popularity continues to grow as they become smarter, more useful and more responsive. Below we discuss examples of the best Facebook Messenger chatbots that users of SnatchBot can replicate with ease:
1. Surveybot – For Customer Surveys
Brands can use SnatchBot to send surveys in the way that Surveybot does. Surveybot sends their customers surveys after the completion of a download, a purchase, a registration, or any other task. Among its many functions, SnatchBot also gives its users the ability to send surveys to customers. It is 100% plug-and-play therefore users do not need any coding skills. Because a brand reaches out through a personal and intimate medium, people find it easy to open its survey messages. Brands can use customer responses to create better products and services.
2. TechCrunch – Share News Feeds
SnatchBot can be used by brands to send news feeds in the same way that TechCrunch does. TechCrunch is a Messenger chatbot that shares organized stories from various content feeds, helping readers to find articles based on their own interests. Brands using SnatchBot can use this strategy of sending trending articles to boost engagement and increase readership. By adding feeds into Messenger, a brand reaches an audience that it would otherwise reach only through email or the website. This cuts out the competition of emails but still provides the feeling of one-to-one connections.
3. 1-800-Flowers.com – Easy Sales on Messenger
SnatchBot can facilitate online sales and delivery in the same way that 1-800-Flowers chatbot does. SnatchBot has features that allow brands to sell their products online and deliver the goods. Customers on Facebook Messenger simply select the goods they are interested in, provide a delivery address and pay through secure payment gateways. The brands can also send their existing customers coupons, special deals and promo codes that are easily retrievable, and that way increase sales.
4. Kayak – Gathering Information
SnatchBot makes it easy to find and reference information on behalf of customers, just as Kayak chatbot does. Kayak is a chatbot in Facebook Messenger that provides a one-stop-shop for vacation planning, removing the need to search across multiple sites. It searches hundreds of different sources to give prospective customers quick and easy access to information on flights, hotels, and rental cars. SnatchBot has this feature too that allows brands to gather information for their customers. By asking leading questions, brands can help customers to narrow down what they are looking for without visiting many websites.
5. Estherbot – Get Noticed by Employers
Job seekers can become very creative on SnatchBot and get noticed by turning their resumes into chatbots! This is what Esther Crawford, a marketer from San Francisco, did on Estherbot. Instead of having a list of accomplishments in a long resume on LinkedIn or a recruitment website, she let prospective employers learn about her through a conversation. Individuals can showcase their brands on SnatchBot just like Esther, making sure that every click unearths a new fact or story about their life and work, making their resumes interactive. It’s a clever way of being noticed by prospective employers fast.
6. Sephora – Connect with Customers in the Right Channel
Using SnatchBot, brands can connect with customers where they are, validate ideas and schedule appointments. This is what Sephora, a beauty, cosmetics and personal care brand did since 2016 on Facebook Messenger chatbots. They could match the color in a customer-provided photo to one of their products, make recommendations, and then sell products or schedule appointments. This led to an 11% increase in instore bookings. Brands using SnatchBot can copy this strategy as well, helping clients to make purchase decisions and book appointments. Then they can use the survey feature to get immediate feedback.
7. Chromeo — Have Fun While Showing Personality
Brands that depend on their personality can promote themselves on SnatchBot the way Chromeo, a Canadian electro-funk band, does. Chromeo uses Messenger chatbots to connect with fans, recommend music and promote their music to enhance customer relationships. They use slang and fun language that represent the band’s overall personality and make conversations natural. The bot is definitely an extension of the brand, the music and shows that are hip, fun and likeable. Brands using SnatchBot should never be shy to show their personality. Rather they should use it to their advantage to reach out to customers and improve engagement.
8. Louis Vuitton — Justify Your Value with A Strong Narrative
Brands can use SnatchBot to justify their products’ values and lead to a sale just like Louis Vuitton. The LV Digital Assistant uses a series of questions to take customers step by step through products, giving them information and compelling stories about each luxury item. This narrows down the search till the assistant makes a product recommendation that feels personal. A human support agent can step in when needed to help a customer buy. The lengthy process helps Louis Vuitton to make their customers feel that they are finding exactly what they want as they showcase the value of the items at every step.
Other brands can follow a similar method of justifying the value of their products/services using SnatchBot.