While a website may be helpful in assisting a brand with increasing their awareness and expanding their business, it is important to realize that simply having a website developed without paying any attention to the marketing and promotion of the site would be a waste of money. The same goes for a local business – even though there is a chance that people would walk past a new store and enter it, there is no use in founding a business if the business owner is not interested in marketing the business to the general public. Thus, one of the most important aspects of any successful brand or business lies within their marketing strategies.
The internet has simplified the way we do marketing in some ways, but also made it more complex at the same time. While it is easier to publish content on a blog, social media networks and other platforms – and also cheaper – when compared to physical advertising campaigns, it is important to understand that your business is not the only one that will be taking full advantage of these benefits that come with internet marketing. Thus, any business owner who wishes to be successful in the digital world need to make sure the strategies they implement into their business model is effective not only in providing them a simpler way to market their brand, but also effective in delivering their message to the right people, at the right time, on the right platform.
The Importance Of Social Media Marketing
There are a large number of different promotional tactics that a brand can utilize when it comes to internet marketing. Content marketing, email marketing, video marketing and social media marketing are just a few of these examples. While blogging, sending emails to customers and producing visually appealing content are all important, many brands find that the efforts they exert on social media networks tend to go a long way in helping them increase their reach and to help them bring more customers to their brand.
Social media networks were originally created as a way for people to stay in touch with each other. Today, we use these networks for much more than checking up on a close friend or family member. Millions of brands have created accounts on social networks to represent them and help them grow their customer base, increase sales and become more recognized in their industries.
Before we dig deeper into some excellent tips that will help any business make the most out of their social media marketing campaigns, let’s first take a quick look at some vital statistics about different social networks to provide an overview of just how popular these platforms have become.
- According to Zephoria, Facebook now has more than two billion monthly active users. Their user number is growing by as much as 16% every year.
- Omnicore Agency reports that Twitter has approximately 328 million monthly active users, as of August 2017 (latest data released by Twitter).
- LinkedIn has over 106 million monthly active users, as reported by Meenakshi Chaudhary on LinkedIn Pulse.
- Instagram is considered one of the fastest growing social networks to date, originally launched just over half a decade ago. WordStream reports that Instagram now has more than 600 million active users, with as much as 400 million of them signing into their accounts every day.
Tips For Making Your Next Social Media Marketing Campaign More Successful
Now that we have taken a look at why social media marketing should be an essential part of your marketing campaign to get more customers to your brand, we would like to turn our focus to various tips and tricks that you, as a business owner, can utilize in order to extend your reach on social networks and make your marketing campaigns on social media platforms more effective than ever before.
Tip #1: Target The Right Social Platforms
When you are new to the whole social media marketing game, it might seem somewhat inviting to create social media accounts to represent your brand on all of the major platforms out there. There are many major social platforms in existence and targeting all of them at once will take a considerable amount of time. Time equals money in the business world, so you should rather try to prioritize the social networks that are most important for your business at the moment and rather spend the time you can save by avoiding networks that might not be as useful to on tasks that could further help to expand your business.
Buffer App recommends utilizing social platforms in the following way:
- Use Twitter for posting links to your blog entries, the latest news and for uploading GIFs.
- Use LinkedIn as a professional network for posting content related to your brand, as well as to promote job openings at your company.
- Use Google+ for posting blog entries that you wish to rank higher in Google’s search results.
- Use Instagram for quotes and stories, as well as for posting high-resolution photos.
- Use Facebook for content curation and for posting videos.
- Use Pinterest for posting photo guides and infographics.
This is a basic overview of what types of content perform best on which platforms. It is also a good idea to search for pages and accounts related to your business on each platform and see how they perform. If you find that companies in your industry do not seem to do well on a particular platform, then do not target that platform during the earlier stages of your business.
Tip #2: Profiles That Represents Your Brand
A lot of brands tend to create social pages that represent them, but they do not always pay attention to some of the most important details on their profile pages. Simply creating a page does not necessarily mean it will effectively represent your brand. You need to spend some time and effort into perfecting each of the pages or profiles you create for your brand. Make sure you add an appropriate profile photo to each account, as well as a cover image that tells the visitor what your brand is about.
You should also link back to your website and fill out the bio section with a short, yet powerful message about your brand. Make sure anyone who visits your brand’s profile or page can immediately get an idea of what they should expect from your brand – not only in the sense of the products and services you offer but also in the sense of the customer service you offer, the “friendliness” of your brand and the authority your brand has in its industry.
Tip #3: Time Management Should Be A Vital Part Of Your Campaigns
If you are publishing posts randomly on your brand’s social media accounts, then you are most likely missing out on a lot of potential customers, leads and sales. There are times during each day and days during each week when certain social media networks tend to be busier or quieter than the rest of the day or week. When posting during a quiet time, you are missing out. When posting at the busiest times, however, you are gaining the potential of attracting more attention to your posts.
In the end, you should experiment by monitoring the times at which you post content to your profiles and see when you are getting the best response. According to CoSchedule, the best day so of the week to publish on Facebook include Thursday through Sunday. The best times also seem to be 9 AM, 1 PM and 3 PM. For Twitter, the best day of the week seems to be Wednesdays, and the best times seem to be 12 PM and 3 PM, as well as between 5 PM and 6 PM.
Tip #4: Mix Up Your Content Types
Even though we have shared the best content types for each social platform, it does not mean you should strictly adhere to these specifications with every single post you publish on your profiles. It is important to mix things up sometimes – and we are not only referring to content types but also to post types. While most of your posts should be about your brand, as well as the products and services your brand offers, don’t be afraid to mix in a funny story or something that will catch the attention of your customers now-and-then. You might just hit that one post that goes viral – and we all know that a post is going viral means thousands to millions of eyes on your business.
Tip #5: Utilize Social Advertising Opportunities
Most social media platforms have implemented their advertising platforms by now. While it may seem annoying at times, business owners need to realize that these advertising platforms are now considered more effective than some of the traditional advertising platforms that have been used for the last couple of years. They are also often much more affordable than the older types of advertising platforms. For example, many people have found that they can pay much lower fees when it comes to pay-per-click advertising on Facebook compared to Google AdWords, and their conversion rates also seem to be higher. This does, however, depend on the particular niche that your brand is targeting, but experimenting a little bit with these platforms could help you identify a paid advertising source that has more potential than the platform you are currently utilizing.
Digital marketing is constantly evolving. Strategies that worked effectively yesterday might not work so well tomorrow. Brands should stay aware of the fact that new competition will frequently be arising; thus they need to constantly step up their game to stay ahead and reach their target audience before the competition does. Social media marketing continues to play an important role in any brand’s digital marketing strategy. Even though the way businesses promote their products and services on social media networks may change from time-to-time, the tips we have shared in this article stays consistent through time and can be utilized by brands at any time to help them reach a wider audience on the social networks their brand are most active on.