Every day, all around the world, millions of people log onto their social media accounts. In roughly a decade, social media became a vital part of the internet and our everyday lives. Different people make use of social media for different reasons. Some people use them as a way to stay updated with the latest news. Others use social media as a means of keeping in touch with friends and family.

Whatever you may be using social media for, there is no denying the fact that they play an important role in your life. Today, Instagram is one of the world’s most popular social media platforms.

Due to its visual nature, Instagram has seen widespread usage. According to statistics from 99firms.com, over 300 million people log into their accounts every day just to view the latest Instagram story.

The audience reach of Instagram is expansive, and in 2016, it came up with a better way for users to harness the maximum potential of this platform by releasing Instagram Stories. With Instagram Stories, users can post pictures and videos using hashtags, filters, and geotagging features. Over 250 million accounts make use of it every day, 33% of which belong to businesses. Research shows that users under 25 years of age spend about 32 minutes surfing Instagram every day. There is a good chance that half of that time is spent viewing Stories. This feature is also included on Instagram’s popular Explore page. This means that, with the right hashtags, even people who don’t follow you can view your Stories.

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Many established businesses use tactics such as giveaways, tutorial videos, behind the scenes, and exclusive interviews to keep followers engaged via Instagram Stories. In fact, 1 in 3 Instagram users view Instagram Stories daily. This means that businesses can use the feature to great effect to lead viewers to shopping pages, campaign pages, apps, and blog posts. The audience is there to be harnessed and Instagram Stories is the perfect way to do it.

The team over at 99firms have designed the infographic below to help you learn a lot more about how brands and businesses all around the world are using Instagram Stories to boost brand awareness and visibility. 


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